Posted by Kai Bavin Feb 28, 2011 No Comments »
Customers want more from their insurance products and services now than they ever have in the past, and this desire will shape insurance marketing in the future.
It’s not enough just to be the neighborhood insurance agent with the office closest to the customer’s home. It’s not enough to simply have a big company’s name on the sign outside your office. It isn’t enough to have been in your community for a dozen or two dozen years. E
Posted by Noah Bardsley Feb 28, 2011 No Comments »
The Insurance Institute for Highway Safety says new crash tests prove the need for the federal government to require stronger guards on tractor-trailers. Even low-speed crashes can have deadly consequences according to the Insurance Institute for Highway Safety.
Officials believe that requiring rear guards would reduce deaths and injuries when a passenger vehicle crashes into the back of a tractor trailer. According to a news release issued by the Insurance Institute for Highway Safety, in 2009, 70% of the 3,163 people who died in large truck crashes were occupants of cars or passenger vehicles.
Posted by Dakota Levey Feb 28, 2011 No Comments »
If you are approached by a life insurance agent and asked to consider canceling your current life insurance policy in order to purchase a replacement policy there are a few things you should know first. Learn how to understand the changes that may affect your life insurance policy and the warning signs to watch for.
Posted by Kai Bavin Feb 23, 2011 No Comments »
For success in insurance marketing, be sure to make your customer feel appreciated. Here are seven tips to building productive relationships:
- Be honest. Sounds simple, right? But that doesn’t just mean you shouldn’t tell outright lies. Though, of course, you shouldn’t. You should avoid half-truths and embellishments, too. Overpromising your insurance agency’s capabilities will always backfire. Simply be confident in the product you’re selling and present it as it really is, with both the pros and the cons. You know
Posted by Noah Bardsley Feb 21, 2011 No Comments »
Don’t be surprised if your car salesman tries to sell you insurance, too. Car dealerships and auto manufacturers could see a major boost in revenue when they sell insurance products to car buyers. A new study from Finaccord, a financial market research group, found that when auto dealerships and manufacturers sell things like auto insurance, extended warranties, GAP insurance and roadside assistance, they can experience a profit increase.
“Across 26 countries, dealers sold policies to consumers worth an estimated at €16.8 billion [$22.8 billion] in revenue in 2010, which is the equivalent of 4.6 percent of the underlying value of the new and used cars that they sold to retail customers, across six financial services,” the report showed according to Insurance Journal. “Insuran
Posted by Dakota Levey Feb 20, 2011 No Comments »
Making sure you know all the car insurance discounts available is a good way to save on your car insurance. Another way is to shop around for a better rate.
A good way to shop around for car insurance on the internet is to check out websites that compare car insurance policies in each state like . These types of sites can give you an idea of what the insurance companies in your area would charge you for a car insurance policy.
Posted by Dakota Levey Feb 18, 2011 No Comments »
Let’s face it – as much fun as international travel is, it is not getting any cheaper. Additional new fees, the rising cost of fuel, and other factors continue to push the cost of airline tickets to new heights. And given the current global economic climate, you and many other citizens are probably less well-equipped to handle these sorts of increases that they were 5-10 years ago. So you cannot afford to waste any money when booking travel. There is one solution to this problem – trip cancellation insurance.
More often than you might realize, consumers waste money on flights. Read more…
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