Why Cross-Selling Can Really Help Your Agency
Posted by Kai Bavin Aug 27, 2010 No Comments »
Cross-selling can seem daunting, but the benefits from selling multiple policies to your customers are worth the effort. And it can be relatively easy, since you’ve already sold something to your existing customers.
The most obvious benefit is profit; two policies are better than one. But that’s not the only reason to cross-sell. It also gives you the opportunity to diversify your clientele in all the types of insurance you sell. You’ll be building a new line of revenue that can either replace or supplement an existing line. And because you are offering one-stop shopping, your clientele will continue to grow with customers who like having one all their policies in one place.
Statistics show that if a client holds more than one policy with an agent, he or she is likely to return to that agent for other types of insurance. All you need to do is offer it.
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